27 Jun Distillery Staff Gear Up for Busy Summer Season
Staff at Glenturret Distillery in Crieff are gearing up for what they expect will be their busiest summer yet. Footfall to the distillery increased by 4% last year and industry trends forecast a marked increase in demand for whisky related visitor attractions with ASVA’s (Association of Scottish Visitor Attractions) latest figures showing a jump of over 16%.
One of Scotland’s favourite whisky visitor attractions since it opened to the public in 1980, Glenturret Distillery has provided a home for The Famous Grouse Experience since 2002. It is one of the few remaining distilleries in Scotland to still produce Scotch malt whisky using the traditional hand-mashing in its production.
Edrington, who owns Glenturret Distillery, announced last week it had started the process of selling the distillery and visitor attraction as a going concern and fully expects that its popularity with visitors will be reflected in the positive interest they have already received in the property and brand.
John Laurie, General Manager at Glenturret Distillery commented:
“This is really the start of an exciting new chapter in Glenturret’s 240 year history and one through which I am very privileged to lead. We have an excellent team here which is absolutely passionate about the future potential of The Glenturret as one of Scotland’s finest hand-crafted single malts, and in keeping the history of our beautiful distillery alive for many generations to come.
“While we’ll be very sad to bid farewell to The Famous Grouse brand and our colleagues at Edrington once the distillery transfers to a new owner, The Glenturret Distillery will continue to be an integral part of the Crieff and Perthshire community, as it has been throughout its 240 year history. We know that The Glenturret welcomed over 1 million visitors before it eventually opened as The Famous Grouse Experience in 2002, and its status as one of Scotland’s oldest distilleries makes it a significant draw for tourists from all over the world.”
Steeped in 240 years of history, Glenturret Distillery is the oldest working distillery in Scotland, and still a thriving business today with around 70,000 visitors every year. Edrington purchased the distillery 37 years ago from French Liqueur company Cointreau, opening the doors to the public as Glenturret Visitors Heritage Centre for 21 years before Edrington made it The Famous Grouse Experience in 2002.
Glenturret’s heritage dates back to 1775 when local men John and Hugh Drummond established a single malt distillery on its current site, one of many distilleries that sprung up in the area at that time. The distillery has survived many tough periods in its three centuries, from US Prohibition in the 1920s to the Great Depression of the 1830s.
In the 1950s the distillery was revitalised by whisky enthusiast James Fairlie and is now an award winning five-star visitor attraction, as well as a producing distillery, the production team continue to follow the same traditions as those used by their predecessors, using authentic methods and traditional, often hand-made, equipment.
In recent years The Glenturret brand has seen it gain a renewed presence in the marketplace, offering a range of fine single malts and special editions many of which have quickly become collectors’ items. The growth in the hand-crafted movement in the UK has fuelled an increase in demand for authentically produced drinks of which The Glenturret is by far the most established in the whisky market with some 240 years of heritage to its name.
John Laurie commented:
“We are looking forward to a very busy summer season here at Glenturret, welcoming thousands of visitors, imparting the story of Scotch whisky and introducing them to our traditional methods of production. This is the perfect chance for our visitors to join us in raising a dram to both Scotland’s favourite blend and Scotland’s oldest malt before we start Glenturret’s next exciting chapter.”